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"Truth About Tech" Launch
Project type
Strategic emotional layering and brand storytelling elevation
Role: Motion Designer + Creative Director Organization: Common Sense Media
Challenge
The launch video for a major advocacy campaign lacked emotional resonance, risking weak audience engagement.
Approach
● Strategically layered visual storytelling elements to evoke underlying anxiety.
● Embedded brand-aligned emotional cues into tactical visual structures.
● Elevated storytelling standards for future brand-facing content.
Outcome
● Video showcased by Tristan Harris at Dreamforce to Salesforce.
● Secured additional funding and visibility for future projects.
● Strengthened Common Sense Media’s reputation for emotional, values-driven storytelling.
